Privacy Policy

1. Introduction

This Privacy Policy explains how we collect, use, disclose, and protect personal data when you visit optimiseco.com and use our services (the "Service"). We process personal data in accordance with the UK GDPR, the EU GDPR, and applicable laws. If you do not agree with this Policy, please do not use the Service.

2. Who We Are (Data Controller)

For purposes of EU/UK data protection law, OptimiseCo is the data controller of personal data collected via the Service. You can contact us at info@optimiseco.com for any privacy-related questions or requests.

3. Personal Data We Collect

We collect the following categories of personal data:

Data you provide directly:

• Identifiers & contact details: name, email address (e.g., when you join a waitlist, request information, subscribe to updates, or contact us).

Automatically collected data (via cookies/trackers):

• Device/usage information: IP address, browser type, device type, pages visited, and interactions as necessary to operate and secure the site.

See Section 7 (Cookies & Tracking) for more detail.

We do not presently allow users to upload content to the Service.

4. How We Use Personal Data (Purposes)

We use personal data for the following purposes:

• Operate and provide the Service (site functionality, performance, security).
• Communications (respond to inquiries, send operational messages, and—with your consent—send updates or marketing).
• Future subscriptions & billing (if/when subscriptions launch, to manage accounts and process payments via Stripe).
• Compliance & protection (comply with legal obligations, enforce terms, prevent fraud, and protect our rights/users).
• Improvements (maintain and enhance the Service, including troubleshooting and diagnostics).

5. Legal Bases for Processing (EU/UK)

We process personal data under one or more of the following legal bases:

• Consent (Article 6(1)(a) GDPR): for marketing emails and non-essential cookies.
• Contract (Article 6(1)(b)): to provide the Service you request and (when available) manage subscriptions.
• Legitimate Interests (Article 6(1)(f)): to operate, secure, and improve the Service, and to respond to your inquiries (balanced against your rights).
• Legal Obligation (Article 6(1)(c)): to meet accounting, tax, and regulatory requirements.

You may withdraw consent at any time (see Section 12).

6. Data Retention

We keep personal data only as long as necessary for the purposes described above:

• Contact/communications data: retained for as long as needed to address your inquiry and for a reasonable period thereafter.
• Marketing emails: retained until you unsubscribe or we delete inactive contacts.
• Contract/billing records (when subscriptions launch): retained for the duration of your relationship plus up to 6 years (or longer if legally required).
• Cookies/analytics data: retained per cookie's lifespan (see your cookie settings and browser controls).

We may retain data longer if required by law, to resolve disputes, or enforce agreements.

7. Cookies & Tracking Technologies

We use cookies and similar technologies to run and secure our site and (with consent) to improve your experience. Categories may include:

• Strictly Necessary Cookies – required for core functionality and security.
• Functional/Preference Cookies – remember choices (e.g., form preferences).
• Performance/Measurement Cookies – help us understand site usage to improve the Service.
• Advertising/Targeting Cookies – not used unless we introduce advertising; if introduced, these will require consent.

Your choices:

• You can manage cookie preferences via our cookie banner/manager (where available) and by adjusting your browser settings.
• You may withdraw consent to non-essential cookies at any time (see Section 12).

8. Third-Party Services & Disclosures

We may share personal data with:

• Service providers (processors): hosting, maintenance, email delivery, security, and similar vendors who process data under our instructions and are bound by confidentiality and data protection obligations.
• Payment processor: Stripe (for future subscription billing). Stripe may act as an independent controller for payment data. Please review Stripe's Privacy Policy.
• Professional advisors & legal authorities: where necessary to comply with law, protect our rights, or in connection with claims or audits.
• Business transfers: in a merger, acquisition, financing, or sale of assets, personal data may be transferred as part of the transaction (subject to applicable law).

We do not sell personal data.

9. International Data Transfers

We may transfer personal data outside the UK/EEA, including to the United States, for example when using service providers such as Stripe or hosting/infrastructure vendors. Where we do so, we rely on appropriate safeguards, such as:

• Adequacy decisions (where applicable); and/or
• Standard Contractual Clauses (SCCs) approved by the European Commission and the UK Addendum/IDTA where required.

You can contact us for more information about transfer safeguards.

10. Data Security

We implement appropriate technical and organizational measures to protect personal data (access controls, encryption in transit where applicable, least-privilege practices, vendor due diligence). However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. Your Rights (EU/UK)

Subject to conditions and exceptions under applicable law, you have the right to:

• Access your personal data and obtain a copy.
• Rectify inaccurate or incomplete data.
• Erase your data ("right to be forgotten").
• Restrict processing in certain circumstances.
• Object to processing based on legitimate interests.
• Data portability for data you provided to us.
• Withdraw consent at any time (see Section 12).
• Lodge a complaint with a supervisory authority (e.g., the UK ICO or your local EU data protection authority).

To exercise rights, contact info@optimiseco.com. We may need to verify your identity.

12. Consent & How to Withdraw

Where processing is based on consent (e.g., marketing emails, non-essential cookies):

• Marketing: you can withdraw by clicking "unsubscribe" in any email or by contacting us.
• Cookies: use our cookie banner/manager or your browser settings to disable non-essential cookies.

Withdrawal does not affect the lawfulness of processing before withdrawal.

13. Children's Privacy

The Service is not directed to children and we do not knowingly collect personal data from anyone under 16 (or under 13 in the United States). If you believe a child has provided personal data, please contact us so we can delete it.

14. Third-Party Links

The Service may link to third-party sites or services. We are not responsible for their privacy practices. We encourage you to review their privacy policies.

15. California Privacy Notice (CCPA/CPRA) – If You Are a California Resident

While our focus is EU/UK, we may receive visits from the United States. If you are a California resident, subject to applicable thresholds and exemptions:

• Categories collected: identifiers (name, email) and internet activity (through cookies/usage data).
• Purposes: as described in Sections 4 & 7.
• Disclosures: as described in Section 8 (service providers, payment processors, authorities, business transfers).
• Sale/Share: we do not sell personal information. We do not share personal information for cross-context behavioral advertising.
• Your rights: to know, access, correct, delete, opt-out of sale/share (not applicable here), and limit use of sensitive information (not collected).
• Requests: email info@optimiseco.com. We will verify your identity and respond as required by law. You may designate an authorized agent.

16. Changes to This Policy

We may update this Privacy Policy from time to time. The "Effective Date" at the top indicates when it was last revised. Material changes will be posted on this page. Your continued use of the Service after changes become effective means you accept the updated Policy.

17. Contact Us

For questions or requests regarding this Policy or your personal data, please contact:

Email: info@optimiseco.com

Website: https://optimiseco.com