About Optimise

Optimise was created by the coming together of Logistics, Operations and Technology veterans with over 60 years’ combined experience in their specific industries.

Through extensive experience working as a shipper, forwarder, and carrier with all forms of transport, we sought out a better way to order, ship and track road transport.

Optimise solves the need for laborious phone calls and emails encountered by shippers and carriers daily, our mission is to bring greater visibility and connectivity to the logistics industry to reduce waste.

Our Platform

Optimise provides a digital platform and mobile solution for the freight shipping industry. We connect shippers with a trusted network of carriers, streamlining the process of placing, tracking and paying for shipments. Our platform empowers our customers by unifying communications, providing end-to-end visibility and ensuring compliance.






Team Members
Mobile App and Platform

Our Team

Thilo Rusche

CTO, Co-Founder
Veteran software developer with 20 years experience building startups in Germany, the US and Ireland.

Daniel Smith-Cox

Commercial Director
Extensive commercial experience within the logistics sector having held senior-level positions with DHL, DFDS, FedEx & Freightex.

Kevin Jones

CEO Associated Global Logistics, former Finance Director of the Procurus Group.

Tony Troy

Lead Software Engineer
Agilista and Scrum enthusiast passionate about software delivery and startups.

Lucas Moulin

Software Developer
Experienced Software Developer interested in code quality and performance.

Emese Deaky

Brokerage Manager
Extensive experience in the European road freight sector having held positions with Coyote and Waberers over the last 11 years.

Hugh Denman

Software Advisor
Senior Software Engineer (Google), Chief Software Architect (Green Parrot Pictures).

Xavier Vidal

Retail Advisor
20 years’ logistics retail experience having held executive level positions at Flying Tiger Copenhagen (CEO), The Body Shop (Managing Director), Sainsbury’s (Director).